Here are thoughts that control your bad purchases

More and more people say they want to act more sustainably, but at the same time the clothing industry’s climate footprint increases every year. Why is it that?

To get the answer to this, researchers are studying our closets, what our clothes mean to us and how we can achieve a more sustainable fashion consumption.

Elias Mellander works as an ethnologist at the University of Gothenburg. One of his studies involves following and studying the participants in F/ACT Movement,a re:textiles project, which in turn is part of the Sustainable Closets project.

He explains in Radio Sweden’s program Plånboken (The Wallet) what many of us think about buying clothes and shoes and where we falter in our thought processes.