{"id":3144,"date":"2019-11-20T14:26:02","date_gmt":"2019-11-20T13:26:02","guid":{"rendered":"https:\/\/smarttextiles.se\/?p=3144"},"modified":"2019-11-20T14:30:16","modified_gmt":"2019-11-20T13:30:16","slug":"crosscurrents-in-the-closet-after-successful-retextile-project","status":"publish","type":"post","link":"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/","title":{"rendered":"Crosscurrents in the closet after successful re:textile project"},"content":{"rendered":"\n
Almost all participants in F\/ACT Movement say that they have changed their buying behavior during the course of the research project. Some see the clothing industry with brand new eyes, and one of the participants says that she has regained her creativity and a newfound respect for craftsmanship.

These and even more insights have hit home with participants in F\/ACT Movement, a re:textiles research project that has now concluded after six months.<\/h5>\n\n\n\n
\"\"
Adrian Zethraeus, project manager for re:textile <\/figcaption><\/figure><\/div>\n\n\n\n

Adrian Zethraeus, the project manager for re:textile<\/a>, recalls when the idea for F\/ACT Movement<\/a> first surfaced.<\/p>\n\n\n\n

\u201cIt was during a re:textile management team meeting in early 2018. Janne Carlsson, a senior advisor at the Swedish School of Textiles, had been sitting on the bus sketching on the way here, which he does before our meetings. He always has a sheet of paper with the vision for the next step,\u201d says Zethraeus, laughing.<\/p>\n\n\n\n

\u201cAnd on this particular\nsheet, Janne had an idea about a polluted marine reserve that, when protected\nand removed from external influences, recovers quite well. Eventually the\nmarine reserve becomes a sustainable functioning ecosystem again. He thought\nthat the reserve symbolizes the closets of consumers that need to be closed to\nexternal influx and pollution to promote creative and sustainable behavior.\u201d<\/p>\n\n\n\n

And in that sense, it does. Re:textile, together with the Gothenburg Region and the Swedish Fashion Council, has promoted F\/ACT Movement, which kicked off in earnest in March 2019. The idea behind F\/ACT Movement, in brief, was for 10 people with equal measures of climate anxiety and interest in fashion to be given the opportunity to participate in the movement by challenging themselves and the fashion industry to rethink prevailing consumption norms by not shopping and by participating in various workshops and meetings.<\/p>\n\n\n\n

\"\"
The F\/activists are inspired by Hulda Andersson from Swedish national public television in the Myrorna secondhand shop in Bor\u00e5s <\/figcaption><\/figure><\/div>\n\n\n\n

Now the project period has\nended, and Adrian Zethraeus reflects on what has transpired.<\/p>\n\n\n\n

\u201cLooking back, I think of the rebirth in creativity that the F\/activists point to. It is not about stopping consuming or shopping, but rather finding ways that connect personal needs and preferences with an offer that is sustainable. It can be done in different ways. That has become clearer during the project. But it requires change at different levels. A change in consumer behavior, of course, but also that the entire production chain can contribute to sustainability goals by changing the business model. I also see the importance of a major social change with, for example, legislation that needs to be done in parallel.\u201d<\/p>\n\n\n\n

An important observation\nfrom the course was that different people can place very different significance\non the concept of sustainable consumption. Some thought it was good to be able\nto borrow clothes, while others liked to buy and sell secondhand. Someone\ncoined the concept of crosscurrents in the closet \u2013 allowing a large and\nconstant inflow and outflow of secondhand clothing in the closet. Another\nappealing idea was buying new clothing but giving it more thought than before.<\/p>\n\n\n\n

\u201cThe funders of the project\nmade a point of ensuring that we took a business perspective into account and\nencouraged companies to think along new lines and develop new services. In this\nregion we have a very good potential for working with this type of innovation\nprocess because there are companies from all links in the textile chain.\nWhether you want to work with sewing, dyeing or sorting, there are resources\nwithin V\u00e4stra G\u00f6taland.<\/p>\n\n\n\n

\u201cWe now look forward to\ncontinuing to strengthen the business network to build an infrastructure for\nthe circular fashion industry. We want to be a point of contact and matchmaker\nin the long term to launch various initiatives and circular economy\nbusinesses,\u201d Zethraeus concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Almost all participants in F\/ACT Movement say that they have changed their buying behavior during the course of the research\u2026<\/p>\n","protected":false},"author":2,"featured_media":3047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32],"tags":false,"fokusomrade":[],"yoast_head":"\nCrosscurrents in the closet after successful re:textile project - Smart Textiles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crosscurrents in the closet after successful re:textile project - Smart Textiles\" \/>\n<meta property=\"og:description\" content=\"Almost all participants in F\/ACT Movement say that they have changed their buying behavior during the course of the research\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Textiles\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmartTextilesSE\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T13:26:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-20T13:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarttextiles.se\/wp-content\/uploads\/2019\/09\/adrian\u00e5kl\u00e4der.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Therese\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sp_boras\" \/>\n<meta name=\"twitter:site\" content=\"@sp_boras\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Therese\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/\"},\"author\":{\"name\":\"Therese\",\"@id\":\"https:\/\/smarttextiles.se\/#\/schema\/person\/50c990daa5d67c546fd2e5fcfec4b862\"},\"headline\":\"Crosscurrents in the closet after successful re:textile project\",\"datePublished\":\"2019-11-20T13:26:02+00:00\",\"dateModified\":\"2019-11-20T13:30:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/\"},\"wordCount\":647,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/smarttextiles.se\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/\",\"url\":\"https:\/\/smarttextiles.se\/en\/2019\/11\/20\/crosscurrents-in-the-closet-after-successful-retextile-project\/\",\"name\":\"Crosscurrents in the closet after successful re:textile project - 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