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Wundies AB goes international

Wundies AB is continuing its development with expansion into Europe. The underwear for people suffering from incontinence, developed in cooperation with Smart Textiles, is currently available in several models. The product has already attracted a great demand internationally.

Wundies is a revolutionary innovation for men and women suffering from incontinence. The underwear that have a discreet incontinence protection are today sold in most pharmacies and are now offered in one of Sweden’s county councils. In order to continue its solid development, they welcomed Magnus Eilard as employee and agent of Germany, Austria & Switzerland. Magnus role will primarily involve establishing Wundies on the international scene under the motto quality, strategy and control.

Magnus has over 25 years’ experience in the European catalog sales, mainly as prolonged representative of the American brand Glamorice Inc, a brand company in the functional underwear.

– It’s always a challenge to go out internationally but we are confident with our supplier Gefa and have been tested by the Swedish market with fantastic reception during those first years. We feel very confident and are convinced that Magnus knowledge and strategy will be of great importance to Wundies growth in order to make life easier for a large number of women and men, says Lotta Williams, CEO Wundies AB