Much has happened since businessmen Torbjörn Gärdenfors and Mårten Bernstad contacted Smart Textiles in the spring of 2010. Pjama, the pyjama trousers against bedwetting, has now been on the market for a year and a half.
So far, around 300 children suffering from bedwetting has used the product, without any marketing efforts whatsoever. Urotherapists all over the country who recommend Pjama as a complement to other forms of treatment have helped spread the news.
— So far, we have only sold the product through our webpage. The reason we have not proceeded further is that we want to test the product to 100%. This year we have made a number of improvements and now we are absolutely sure it works as expected, Torbjörn Gärdenfors says.
The next step is a wider introduction in Sweden and Europe with the aim of helping as many children as possible. Already, a number of contacts have been established and one step in the marketing of Pjama is pricing the product so that more people can afford to buy it.
Waking up in a wet bed or sleeping bag with one’s classmates or friends as an audience is not a pleasant experience. The outward appearance of Pjama is that of an ordinary pair of pyjama trousers, however, it has been lined with a thin membrane which breathes without letting fluids through. Thanks to the membrane, the bed will not become wet and the problem is no longer visible.
— It’s fantastic for sleepovers. We have received positive feedback from a family where the son had used the product at home for six months, which proves it is reliable. Now he goes to his friends for sleepovers, which he did not feel confident enough to do before.
15 percent of people between the ages of 4 and 15 suffer from a bedwetting problem, which is about 200 000 children in Sweden. Although the problems normally abate, of all adults suffer from bedwetting.
Torbjörn Gärdenfors is very satisfied with the initial collaboration with Smart Textiles both regarding expert knowledge and financial support.
— If it hadn’t been for Smart Textiles, I’m not sure this product could have been realized, he concludes.
The most common treatment for bedwetting or, in a more technical term, enuresis is an alarm which wakes the child as they wet themselves and so makes them aware of what has occurred. Minirin, an antidiuretic hormone, is also used to treat bedwetting. Pjama has been used by children prior to and during treatments and also by children who has not been cured. More information about Pjama is available at www.pjama.se and about bedwetting at http://www.vardguiden.se/Sjukdomar-och-rad/Omraden/Sjukdomar-och-besvar/Sangvatning-hos-barn/ and http://sv.wikipedia.org/wiki/S%C3%A4ngv%C3%A4tning
Text: Rebecca Lindholm